PledgeMe co-flounderer’s words of wisdom


 You’ve got to give a bit of kudos to someone who calls themselves the chief bubble blower and co-flounderer (yes, spelling is correct) of a company.

Whether you call New Zealand’s first crowd-funding platform PledgeMe a startup is debateable, as the 18 month company is still alive, kicking and more importantly growing.

Said, co-flounderer Anna Guenther gave a short presentation to Wellington’s Entrepreneur’s Club recently, highlighting the mostly ups, and a few of the learnings for PledgeMe that has so far raised $2.1 million across 470 successful fund-raising projects.

PledgeMe’s business model is a 5% success fee commission (with an additional 2.8% to pay for credit card fees). And while of course earning your way is important, you get the feeling Guenther’s absolutely enjoying enabling mostly community projects with an average size of $3500. Apparently 49% of all projects receive their funding target.

I suspect she’s excluded from this average size figure their most successful fund-raising – a $207,000 Christchurch sculpture initiative (matched by Westpac, and with an additional $180,000 sent in by cheques!).

The oldest successful fund-raiser was 82 year old Stu Buchanan, a jazz band leader who crowd-sourced (including from three generations of students he’s taught) enough money to put together his first ever album. He ticked it off his bucket-list!

Guenther gave the following wisdomettes for anyone starting up. Being an internet wizard, she’s also put these points up so you can check it out on Dropbox.

  • Choose the right partner
  • Have a hard conversation at the start around a shareholder agreement. The discussion can focus around the who’s idea it was, the writing of the business plan, other expertise brought to the table. What are people going to be contributing now and down the line?
  • Ask for help – a coffee or beer can be empowering in the knowledge and networks that result
  • Sometimes you have to jump (code is never ready!). Have a launch party, then you have to begin
  • Build networks without expectations. In 12 months, you never know, those contacts could ignite
  • Surround yourself with smart people. You don’t want to be (or think you are) the smartest person in the room
  • Design. The best dollars spent are at the start – and that means making the brand look good and people wanting to connect with it
  • You can’t compare your feelings inside, with others’ outside website. In other words, what other startups show as their exterior view, in no way matches the undoubted angst and sometimes indecision that goes on inside. (Guenther acknowledged Rowan Simpson’s advice on this one)

Geunther also encouraged taking any opportunity to speak at other peoples’ events, launches, meetings as a way of spreading the word/love.

When asked if she thought that the recent launch of an NZ-oriented Kickstarter would affect PledgeMe, she felt no.

“We’re different, and we believe that local is important to us,” she says.

“But indeed, if anyone wants some advice about putting a project up on Kickstarter, or on PledgeMe, give me a yell.”

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About sticknz

sticK is by Peter Kerr, a writer for hire. I have a broad science and technology background and interest, with an original degree in agricultural science. My writing speciality is making the complex understandable. I am available for outside consultancy work, and for general discussions of converting a good idea into something positive
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4 Responses to PledgeMe co-flounderer’s words of wisdom

  1. David Miller says:

    Words of wisdom indeed! Excellent advice. If PledgeMe takes off in a really big way, they have scope to cut back the 5% commission as a barrier to entry.

  2. NBDC Lincoln says:

    This is great advice. It is easy to forget about how important marketing and branding is when creating a startup because capital is slim. Good for PledgeMe for being environmentally conscious. They are a good example for other businesses.

  3. Pingback: community funding for biochar projects | AllBlackEarth

  4. Nice bits if advice Anna. Having done
    2 startups myself, and now an Investor/working director in a third company I concur on all of these sages of wisdom.

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