Category Archives: Market validation

Name change signals expanded ability for patent owners to leverage their IP


A name’s an important clue to how a company represents itself to the world. So, the change to IP Nexus from IP Exchange represents a business and philosophical change for the Hong Kong based but globally oriented company. Its founder … Continue reading

Posted in contract writer, Development, Entrepreneur, Innovation, Market validation, Patent, SciBlogs, start-up, technology, university, writer for hire | Tagged , , , | Leave a comment

Is the future for our sheep their milk?


  Being the farm raised boy I am, I’m keen on the idea of clever new and profitable products from our ability to convert sunlight, soil and water into them. So, Blue River Dairy, the sheep milk products company which … Continue reading

Posted in China, contract writer, Entrepreneur, Innovation, Market validation, Processed food, SciBlogs, technology, value added food, value-added food. processed food, writer for hire | Tagged , | 1 Comment

Branding’s dark arts leans to build, measure, learn


The dark arts of branding received an illumination when Brant Cooper spoke to a packed house at Wellington’s Lightning Lab. The ‘Lean Entrepreneur’ co-author from San Diego popped in on invitation on his way to Australia, and talked about how … Continue reading

Posted in Angel investment, contract writer, Entrepreneur, Innovation, Market validation, Prototyping, SciBlogs, sustainability, technology, writer for hire | Tagged , , | Leave a comment

In the rush to all things digital, are we missing a biological trick?


New Zealand is missing a trick when it comes to the startup weekend, incubator, accelerator programme ecosystem that’s got lots of attention lately. And sure, I can appreciate how the digital side of things is extremely quick at developing and … Continue reading

Posted in contract writer, Entrepreneur, high tech, Innovation, Market validation, Processed food, Prototyping, start-up, sustainability, technology, value added food, writer for hire | Tagged , , | 4 Comments

Lightning Lab II grows up – will its offspring make it to adolescence?


  Anyone that’s been around young children will appreciate there’s a heck of a difference between a one year old and a two year old. A similar comparison is valid with Lightning Lab II, which last week had nine of … Continue reading

Posted in Angel investment, cloud computing, contract writer, Development, Entrepreneur, Innovation, IT, Market validation, private equity, SciBlogs, start-up, writer for hire | Tagged , , , | 3 Comments

To business plan or startup plan? That is the question


Just at the time I have no clue what to write, up turns this blog, It’s well worth repeating. I’ve written about Nicolai Thomson and LendYour, a startup ” to be the place people come to rent”. Here’s his very well written observations on … Continue reading

Posted in cloud computing, contract writer, Entrepreneur, Innovation, IT, Market validation, SciBlogs, start-up, writer for hire | Tagged , , , | Leave a comment

Lightning Lab grows up, gets into its groove


The Lightning Lab’s demo day had some quite fascinating works in progress…bring on Demo (to investors) Day on May 28 at Te Papa. The team behind LL are also, as you’d hope, a year wiser, further along a path with … Continue reading

Posted in Angel investment, contract writer, Development, Entrepreneur, high tech, Innovation, Market validation, private equity, Prototyping, SciBlogs, start-up, technology | Tagged , , , | Leave a comment

PledgeMe co-flounderer’s words of wisdom


 You’ve got to give a bit of kudos to someone who calls themselves the chief bubble blower and co-flounderer (yes, spelling is correct) of a company. Whether you call New Zealand’s first crowd-funding platform PledgeMe a startup is debateable, as … Continue reading

Posted in contract writer, Entrepreneur, Innovation, Market validation, SciBlogs, start-up, sustainability, technology, writer for hire | Tagged , , | 4 Comments

Callaghan Innovation’s evolution gets curiouser and curiouser


The analogy of Alice in Wonderland, and curiouser and curiouser comes to mind with Callaghan Innovation. That and a type of ennui as the 14-months-in-existence Crown Agent struggles to come into life. Firstly, rumour has it (from a number of … Continue reading

Posted in contract writer, Early stage science, Entrepreneur, high tech, Innovation, Market validation, Prototyping, SciBlogs, Science, Science policy, start-up, technology, writer for hire | Tagged , , , , | 1 Comment

We’re getting over our notions of shame around business failure


I’m putting the proposition out there that we’re getting over our collective Kiwi hang-up about startup and business failure. That is, whereas in the past we’d write somebody off for having tried, and been not successful in a new business … Continue reading

Posted in Angel investment, contract writer, Entrepreneur, Innovation, Market validation, Prototyping, SciBlogs, Science, start-up, technology, writer for hire | Tagged , , , | 3 Comments