Category Archives: sustainability

Branding’s dark arts leans to build, measure, learn


The dark arts of branding received an illumination when Brant Cooper spoke to a packed house at Wellington’s Lightning Lab. The ‘Lean Entrepreneur’ co-author from San Diego popped in on invitation on his way to Australia, and talked about how … Continue reading

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In the rush to all things digital, are we missing a biological trick?


New Zealand is missing a trick when it comes to the startup weekend, incubator, accelerator programme ecosystem that’s got lots of attention lately. And sure, I can appreciate how the digital side of things is extremely quick at developing and … Continue reading

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A trial with zero percent success proves trap’s worth


 Any business that gets itself into a financial position to employ others is, by default, doing OK. If that operation starts with a completely new product, to survive long enough to (at least) thrive, is even better. So it is … Continue reading

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PledgeMe co-flounderer’s words of wisdom


 You’ve got to give a bit of kudos to someone who calls themselves the chief bubble blower and co-flounderer (yes, spelling is correct) of a company. Whether you call New Zealand’s first crowd-funding platform PledgeMe a startup is debateable, as … Continue reading

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Plenty of traps along the way for pest eradicators


No one ever said that creating and perfecting a resetting, toxin free pest trap was going to be easy. The guys at Goodnature would be the first to agree, but, 12,000 or so sold traps later, the Wellington company that … Continue reading

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Making a green stand – literally and figuratively


Here’s an example of a simple idea being good, and a good idea being simple. It’s also pretty green in the scheme of these things as well as being a “why didn’t I think of that.” ‘Flexibition’ is the brainchild … Continue reading

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Non-success gets a deserved recognition


A thumbs up to Lightning Lab and Wellington’s Creative HQ for celebrating non-success. That, quite deliberately, is different from describing the five of the nine companies which went through LL’s 12 week accelerator programme as failures. Earlier in the year, … Continue reading

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You’ve got to kiss a lot of frogs – or, how to spot a good idea


Engineer, entrepreneur, venture capitalist, and raconteur Neville Jordan reckons he needs to kiss about 99 frogs before he’ll find an idea worth investing in. Speaking as the IPENZ 2013 William Pickering Fellow at a Wellington lecture (part of the body’s … Continue reading

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Primary industry mobile tech forum draws the digerati


Numbers tell a story on their own. And the fact that over 220 attendees ponyed up at the Mobile Tech Summit 2013 in Wellington on August 7 & 8 underscores the message that our natural resources aren’t as old-hat as … Continue reading

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We’re no closer to a national SETD plan, strategy, attack – call it what you will


Taking a further opportunity to look at Callaghan Innovation’s Statement of Intent, it begs further questions relating to our country’s overall Research, Science and Technology spend. (Or, to further broaden it, our Science, Engineering, Technology and Design [SETD led innovation]). … Continue reading

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