Category Archives: sustainability

Fishing for a complementary use of fire reservoir ponds


Years ago for a farm management report at Lincoln University, I wrote a tongue-in-cheek plan around the integration of goldfish in troughs on dairy farms (we’d spotted the use of such technology to help keep the troughs clean). Well here’s … Continue reading

Posted in contract writer, Innovation, Processed food, SciBlogs, sustainability, value-added food. processed food, writer for hire | Tagged , , | Leave a comment

“If you don’t love your idea, don’t do it”


If you don’t love your idea, don’t do it. As well as this point, Nick Gerritsen, speaking at Supercharge, a recent startup event that attracted 150+ in Wellington, said that it is possible to smash it big from Aotearoa. Not that … Continue reading

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Psst, want to learn about IT…the Tech for Non-Tech course is a steal


Now, knowing how to code won’t necessarily be required for success in a future digital world. But knowing how the IT layers fit together is required in order to fully participate. Which is why you’d have to say the upcoming … Continue reading

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Why a democratic open-source news and views site needs reinvention and why we should care


Scoop’s in the middle of an attempt to change its ownership and business structure from individual shareholders to community (to be designed). It has just launched a PledgeMe crowd funding bid. The metaphor that applies is not unlike the tragedy … Continue reading

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Branding’s dark arts leans to build, measure, learn


The dark arts of branding received an illumination when Brant Cooper spoke to a packed house at Wellington’s Lightning Lab. The ‘Lean Entrepreneur’ co-author from San Diego popped in on invitation on his way to Australia, and talked about how … Continue reading

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In the rush to all things digital, are we missing a biological trick?


New Zealand is missing a trick when it comes to the startup weekend, incubator, accelerator programme ecosystem that’s got lots of attention lately. And sure, I can appreciate how the digital side of things is extremely quick at developing and … Continue reading

Posted in contract writer, Entrepreneur, high tech, Innovation, Market validation, Processed food, Prototyping, start-up, sustainability, technology, value added food, writer for hire | Tagged , , | 4 Comments

A trial with zero percent success proves trap’s worth


 Any business that gets itself into a financial position to employ others is, by default, doing OK. If that operation starts with a completely new product, to survive long enough to (at least) thrive, is even better. So it is … Continue reading

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PledgeMe co-flounderer’s words of wisdom


 You’ve got to give a bit of kudos to someone who calls themselves the chief bubble blower and co-flounderer (yes, spelling is correct) of a company. Whether you call New Zealand’s first crowd-funding platform PledgeMe a startup is debateable, as … Continue reading

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Plenty of traps along the way for pest eradicators


No one ever said that creating and perfecting a resetting, toxin free pest trap was going to be easy. The guys at Goodnature would be the first to agree, but, 12,000 or so sold traps later, the Wellington company that … Continue reading

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Making a green stand – literally and figuratively


Here’s an example of a simple idea being good, and a good idea being simple. It’s also pretty green in the scheme of these things as well as being a “why didn’t I think of that.” ‘Flexibition’ is the brainchild … Continue reading

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