Category Archives: value added food

When we name something, our relationship with it changes

Posted on February 7, 2013 by

(This blog also appears at pastureharmonies.org) Michael Margolis, chief instigator at Get Storied in a Brand Storytelling 101 blog makes the following point. 1. When we name something, our relationship with it transforms His first example has an agricultural flavour. … Continue reading →

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Achieving virtual scale for our largest industry

Posted on January 30, 2013 by

(This blog also appears at pastureharmonies.org) Scale matters in exporting according to the World Bank…..so here’s a way to get virtual scale for our biggest industry. The World Bank’s recent report ‘Export Superstars’, shows that company size matters when it … Continue reading →

Posted in Development, high tech, Innovation, Processed food, SciBlogs, sustainability, technology, value added food, value-added food. processed food | Tagged , , , | Leave a comment

We are the picture that a child draws of a farm

Posted on December 18, 2012 by

A child draws a picture of a farm. The sun is shining, the water is clean, the animals are happy. A question could be, ‘What is the name of that picture?’ Our farms, done correctly, are that picture. There’s a … Continue reading →

Posted in Development, Innovation, Market validation, SciBlogs, sustainability, technology, value added food, value-added food. processed food | Tagged , | 2 Comments

Food & beverage stars for NZ to hitch its wagon to – report

Posted on December 13, 2012 by

There’s not that many reports you can sit down and study and go – uumm, interesting. But Auckland-based Coriolis has done it (again), and their ‘Investors guide to emerging growth opportunities in NZ food and beverage exports’ is, and I … Continue reading →

Posted in Development, Entrepreneur, high tech, Innovation, Market validation, Processed food, SciBlogs, sustainability, value added food, value-added food. processed food | Tagged , , | 1 Comment

If we knew what we were inventing when we figured it out…..we would’ve named it

Posted on December 11, 2012 by

The concept of rotational grazing has been around for so long now (but only about 60 years really) that we take it for granted. It is ‘just’ the way we do things at the on farm level, and there’s no … Continue reading →

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Agricultural R&D – a fantastic legacy and a means to move forward

Posted on December 4, 2012 by

New Zealand, and its agriculture (systems) owes a heck of a lot to the billions of dollars poured into its research and development over the past 120 years. Our wealth has, literally, been built on sunshine, soil and fresh air … Continue reading →

Posted in high tech, Innovation, SciBlogs, Science, Science policy, sustainability, value added food | Tagged , , , , , | 1 Comment

What would responsible pastoralism mean? (A strategic ‘glue’)

Posted on November 27, 2012 by

My contention is, by branding our method (pasture Harmonies) and taking that through on products to the consumer, NZ Inc would become the global custodians for responsible pastoralism. What would that mean? In one word, ‘glue’. I argue that as … Continue reading →

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We all own our agricultural story…..that’s the problem

Posted on November 20, 2012 by

This post also runs at pasture Harmonies. The trouble is; we all own New Zealand’s agricultural story. That is, the huge collective effort that went into figuring out, developing and improving the soil, pasture and plant/animal interaction that is our … Continue reading →

Posted in Development, high tech, Market validation, proprietary, SciBlogs, sustainability, technology, value added food | Tagged , | 3 Comments

Our agriculture’s much more than the sum of its parts

Posted on November 6, 2012 by

This post also appears at http://www.pastureharmonies.org Too much, arguably all the time, we look at all the individual components of our farm production systems……and beat ourselves up about them. We could use less fertiliser, our use of water isn’t that … Continue reading →

Posted in high tech, Innovation, Processed food, SciBlogs, Science, Science policy, sustainability, value added food | Tagged , , , , | 3 Comments

The way you’d farm if you farmed yourself

Posted on October 30, 2012 by

This story is also posted at http://www.pastureharmonies.org Think for a moment that you’re a Western consumer contemplating buying some animal protein for dinner that night. Faced with an array of red and white meat choices, you have a tiny thought … Continue reading →

Posted in Innovation, Market validation, SciBlogs, Science, sustainability, value added food | Tagged , | 2 Comments