Whatever your business, it’s your story that counts.
Because what you say about yourself, and how you say it, is the glue that holds it all together.
For those inside the business, this story – the simpler the better – is one of the core components people engage with.
For those outside the business; customers, partners and the public; your story (and more importantly the parts they can remember) is how they tell others about you.
If your story is too complicated, too obscure, too similar – guess what…..it doesn’t get told.
My job, as a simplifier, is to apply storytelling intelligence and target the right audience with the appropriate message.
That’s also why I’m so keen on the two word description and the one-page explanation (see separate page).
It’s as simple as that!
It is also something I bring to the table as a writer for hire – give me a yell.
Among my clients are:
Tracta – the Heartland Agency
Harsco – an international consulting and re-former of waste products from the iron and steelmaking industries
Alstom – a global leader in innovative technologies in power generation, transmission and rail infrastructure
BusinessDesk – New Zealand’s leading independent provider of business news