The commercial part of sticK – getting your story right
Ironically, even though innovating and commercialising a product or service has a multitude of components, and running a business is a constant juggle, its story is the ‘front of house’. It is what people relate to.
From scaling up to selling, routes to market to intellectual property, a business owner is juggling numerous ‘bits’.
Behind a business is its story. In fact, the story is the front of a business or product, because this is what people see and understand.
If the story isn’t right the business will never perform to its potential.
My role is to help craft and deliver that story; and get it to the audience(s) who matter – buyers, potential buyers, the public, partners, employees and associated companies.
The more simple a message, even and especially for a high-technology and scientifically advanced product, the better.
The key to an effective message is understanding the product or service, and how it works, in the first place.
sticK brings understanding to the table, and uses that knowledge to make the story as simple to understand as possible.
sticK simplifies the complicated.
sticK is about technical storytelling AND getting the story to the readers and listeners and viewers that matter.
