Tag Archives: co-brand

Standing for nothing does our agriculture a big non-favour


This story also appears at http://www.pastureharmonies.org If you stand for nothing; does that mean anything is acceptable….or not? This is the dilemma for NZ Inc agriculture as AgResearch announces the recent success of ‘Daisy’ a cow genetically modified to produce … Continue reading

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Should we bother trying to get consumers closer to farmers?


This post can also be seen at http://www.pastureharmonies.org It is often said that farmers need to get closer to consumers. And while it is possible, and some marketers have set up the facility to, for a bar code (or QR … Continue reading

Posted in high tech, Innovation, Processed food, SciBlogs, sustainability, technology, value added food | Tagged , , , , | 2 Comments

If we think beyond the actuality of how we produce….


(This post can also be seen at http://www.pastureharmonies.org) Science has served New Zealand agriculture extremely well. It should and needs to do so in the future. It is also that pragmatic rationale approach that has delivered and developed a wonderfully … Continue reading

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Pastoral method’s lack of a brand/name is the opposite of the ‘tragedy of the commons’


Our failure to neither name nor own the story to our pastoral method is a type of opposite ‘tragedy of the commons’. (See Wikipedia’s explanation here). The TotC was (and still is in some arenas, e.g. fishing) an overuse and … Continue reading

Posted in education, Innovation, Market validation, SciBlogs, Science, sustainability, value added food | Tagged , , , , | 2 Comments