Tag Archives: responsible pastoralism

When we name something, our relationship with it changes


(This blog also appears at pastureharmonies.org) Michael Margolis, chief instigator at Get Storied in a Brand Storytelling 101 blog makes the following point. 1. When we name something, our relationship with it transforms His first example has an agricultural flavour. … Continue reading

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We are the picture that a child draws of a farm


A child draws a picture of a farm. The sun is shining, the water is clean, the animals are happy. A question could be, ‘What is the name of that picture?’ Our farms, done correctly, are that picture. There’s a … Continue reading

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If we knew what we were inventing when we figured it out…..we would’ve named it


The concept of rotational grazing has been around for so long now (but only about 60 years really) that we take it for granted. It is ‘just’ the way we do things at the on farm level, and there’s no … Continue reading

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Agricultural R&D – a fantastic legacy and a means to move forward


New Zealand, and its agriculture (systems) owes a heck of a lot to the billions of dollars poured into its research and development over the past 120 years. Our wealth has, literally, been built on sunshine, soil and fresh air … Continue reading

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What would responsible pastoralism mean? (A strategic ‘glue’)


My contention is, by branding our method (pasture Harmonies) and taking that through on products to the consumer, NZ Inc would become the global custodians for responsible pastoralism. What would that mean? In one word, ‘glue’. I argue that as … Continue reading

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We all own our agricultural story…..that’s the problem


This post also runs at pasture Harmonies. The trouble is; we all own New Zealand’s agricultural story. That is, the huge collective effort that went into figuring out, developing and improving the soil, pasture and plant/animal interaction that is our … Continue reading

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What does our agriculture offer?……..romance and reassurance


I’ll be the first to admit that the frilly, intangible, non-scientific aspects of what and how we produce our agricultural products can be a tricky little number to get your head around. Much of what we’re good at doing as … Continue reading

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Our agriculture’s much more than the sum of its parts


This post also appears at http://www.pastureharmonies.org Too much, arguably all the time, we look at all the individual components of our farm production systems……and beat ourselves up about them. We could use less fertiliser, our use of water isn’t that … Continue reading

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The way you’d farm if you farmed yourself


This story is also posted at http://www.pastureharmonies.org Think for a moment that you’re a Western consumer contemplating buying some animal protein for dinner that night. Faced with an array of red and white meat choices, you have a tiny thought … Continue reading

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Standing for nothing does our agriculture a big non-favour


This story also appears at http://www.pastureharmonies.org If you stand for nothing; does that mean anything is acceptable….or not? This is the dilemma for NZ Inc agriculture as AgResearch announces the recent success of ‘Daisy’ a cow genetically modified to produce … Continue reading

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