Describe yourself; your business, your product, your service; in two words, and you provide yourself with the basis to tell your story.
A two word description is an effective ‘foundation stone’, the shorthand sketch for all communications from a business card, to website to technical publication.
Have a look at some of the following websites for inspiration and guidance.
Why companies shouldn’t name themselves with initials
How do you find a name for your tech company?
Defining your personal leadership brand
Still finding it difficult to describe yourself in two words?
Peter Kerr/sticK is able to help. Give me a yell.
