Wellington
While there’s a great deal of satisfaction in creating a mobile device app that people use, andcome back to frequently, there’s a bigger game eyed for
The Wellington-originated app provides updated recipes, with a strong seasonal element. It wasrecently #1 in Apple’s iTunes store Food and Drink category as well.
And while the $5.39 price brings in some revenue for FF&T’s creators,
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For example, in New Zealand Silver Fern Farms, Campbell’s Real Stocks, George Weston Foods, theSeafood Industry Council, Hansells and Rangitikei Corn Fed Free Range Chickens are all partners withFF&T.
“Now we’re getting other people knocking on our door wanting to be partners; more of theartisan producers in particular,” says Click Suite director, Emily Loughnan.
“For those artisans, getting the exposure to consumers who care costs a fraction by being partof Fast, Fresh & Tasty compared to making an app themselves, or even other forms ofadvertising.”
And, using New Zealand as a test market, the app will be available for other markets. Because itparticularly links into seasonally available, and local produce, Loughnan sees the app (and moreparticularly its backend brains) being of huge appeal to others around the world.
Given that there’s also a strong measurement and feedback as Loughnan and her team keep an eyeon FF&T’s viewing and download metrics, the package it is potentially able to offer to othershas strong appeal.
Tasty indeed!