One of the small ironies of the internet-enabled world is that it is meant to bring communities of interest closer together.
And while there’s Facebook and Twitter and other social media connectors, no one has really cracked the wider challenge of business and other organisational groups sharing and supporting each other.
Everyone operates in a silo – even though such groups share the same interests, philosophies, (often) customers, export outlook, motivations and success stories.
At the same time, (usually) smaller companies and groups struggle to provide new content – which is one of the major important components of maintaining search engine visibility, visitors and relationships with their own customers.
Which is where Flightdec.com comes to the party.
Its creators, Fraser Carson et al (being Sheridan Bruce, Yvonne Ward and Logan Hendra) could find nothing that made it easy for like-minded groups to easily share content across their websites.
So, they created their own – which as well as being a simple way to build websites, is an even easier way to network with and share content with other Flightdec websites.
Apparently they’ve figured out al l the backend geeky stuff that makes it easy to (tick a box) share, and selectively publish content from others.
For example, Carson and others are pushing the Technology Valley concept (the Hutt Valley and now wider Wellington’s high and medium tech business community). One way of bringing all these diverse, but shared interest, business groups together is under the technologyvalley.co.nz site.
Members, some of which Weltec Connect’s Centre for Smart Products Paul Mather describes as being ‘sparks in the dark’, are one or two man (or women) bands, often doing clever value-added products. Under a Technology Valley community, they’re better connected, aware of others up to equally clever things, and more aware of wider initiatives that are happening – for example at Callaghan Innovation.
Equally, if they have something they want to tell the wider world (or just their community), they can spread the word, easily, wider than just their own website viewers.
Carson says the group’s spent considerable time and money getting this product right and easy to use. Having stress-tested its performance, it is available for wider sale – and because it is template, and templatable, the scale it can be applied to is virtually limitless.
sticK was flattered to be asked if my blogs could be included and naturally, as a way of leveraging original content, I said yes.
Without having investigated whether the claim that no one else has figured how to easily allow communities of interest to collaborate and share content that’s optimised for mobile and tablet – I’ll take Carson’s word on that score.
In the meantime, check it out – a content solution for a connecting problem.