Shanahan on a mission to destroy the notion of plucky NZ punching above its weight


You have to give the effusive and self-effacing Greg Shanahan his due.

He kicked off the TIN 100 report in 2004, and now in its tenth year of production it reflects the healthy growth in New Zealand’s ICT, high-tech manufacturing and biotech sectors.

As Shanahan told a Wellington audience at MoBIE‘s new headquarters in Stout St, the combined revenue of these strongly value adding businesses is over $8.3 billion, with $6.1 billion of that from exports.

That’s more than our forestry industry, and provides pretty well-paying jobs for over 35,000 people.

And, as is fitting for a decade anniversary, Shanahan reflected on the growth in the TIN sector, the changes he’s observed and, more importantly, what he’d like to see in New Zealand’s attitude to our successful businesses.

“Part of the goal of the TIN 100 is to help us move past the idea of plucky New Zealand punching above its weight,” he says.

“That’s rubbish as an idea, a type of apology.”

“It’s a bit like saying, that Greg Shanahan, he’s not as bad as you thought.”

Greg Shanahan, TIN100, 22 Oct 2014

TIN 100 founder Greg Shanahan (“not as bad as you thought” [but see story for its context]}

A punching above your weight connotation is also rubbish since global competition demands that a company be a leader in its field. To maintain leadership, TIN 100 and TIN 100+ companies have been increasing R&D and sales and marketing effort as a proportion of their total revenue.

“By doing that, these companies are able to be price makers instead of price takers,” he says.

The summary of this year’s TIN 100 findings are:

  1. ICT growth remains strong
  2.  Recovery of the high-tech manufacturing sector
  3. Healthcare growth is strong
  4. The USA recovery continues

Shanahan says he continues to be bullish about the sector mainly because he feels New Zealand is the right size:

  • We’re small enough to be quick and large enough to be dangerous
  • We’re able to do things more quickly, more efficiently
  • Because we have poorer economies of scale [compared to other countries], we have to do things more efficiently

So, hats off to Shanahan and his team.

Without his sterling efforts we’d have no profile, no analysis and certainly very little celebration of these smart sectors.

(Note: if you’ve got this far, you also might like to check out my new site Punchline – messages that matter)

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About sticknz

sticK is by Peter Kerr, a writer for hire. I have a broad science and technology background and interest, with an original degree in agricultural science. My writing speciality is making the complex understandable. I am available for outside consultancy work, and for general discussions of converting a good idea into something positive
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2 Responses to Shanahan on a mission to destroy the notion of plucky NZ punching above its weight

  1. Tony Brenton-Rule says:

    Punchline – very saucey Peter, and clever, congratulations.

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