Wellington
If that operationstarts with a completely new product, to survive long enough to (at least) thrive, is evenbetter.
So it is great tohear of pest and predator control company
Goodnature
coming up trumps in an extensive DOC test in a
“ We've set awhole new standard for rat control with traps,” says Goodnature head of marketing and marketdevelopment Stu Barr.
“ For us and DOCthe trial results are exceptional and beyond the expectations set at the start of theproject.
“ To put it inperspective, the pass mark for the trial was 5%. To get 0% at both trial sites has set a whole newstandard for future developments. At 0% all the rats are gone and therefore all bird and nativespecies vulnerable to rat predation are going to thrive and grow in numbers.”
This is a level ofcontrol previously only achieved by toxins.
The Goodnature A24 rat andstoat trap
And while theinnovative design of the traps (which, in a larger version also kill possums) was part of the designteam's approach, over time the Wellington company's found much of its ongoing research anddevelopment aimed at perfecting longlife lures to attract the pest to its death.
Stu Barr says theconstant trap and lure improvement were vividly seen when the 2013 technology version traps weredeployed in 2013.
The humane killingtechnology, along with pest-specific lures, is now being use in more than 15 countries around theworld.
As well as furtherrat control, Goodnature's automatic resetting traps are helping eliminate the introduced mongoose inHawaii, and mink in Scandinavia.
All of this hasn'thappened overnight of course.
Goodnature, foundedby three mature design students, started in 2006.
But there's noweight people onboard – and you can only be an employer if you're making money.
The constant trapand lure improvement is part of the company's design philosophy.
The trial alongsideDOC, and more importantly the 100% kill statistics all help Goodnature position itself as a viableest control method beyond poisons.
Undoubtedly toowhen Goodnature started, they considered themselves in the pest killing business. Over time they'vefound themselves just as much in the pest-attraction business – as the 'kill' part of the trapitself is increasingly honed to perfection.
It is this eye forconstant improvement that is helping the company grow.
Good luck guys,keep up the good work.
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