Category Archives: Market validation

Fuelled adds an important string to the business cashflow bow


So what do you do when cashflow’s a bit tight? You have outstanding invoices to be paid, but have a few of your own bills that also need dealing with. Yes you could go to your traditional bank. But 15 … Continue reading

Posted in cloud computing, contract writer, Innovation, Market validation, technology | Tagged , , , | 2 Comments

Mevo…(t)apping into the zeitgeist of non-car ownership


Mevo is an intriguing start up that Wellington’s Biz Dojo attracts at times. It is making a major play towards a future where we won’t own our own car, but will hire one as required. Additionally, Mevo’s also touting itself … Continue reading

Posted in Entrepreneur, high tech, Innovation, Market validation, start-up, sustainability, technology | Tagged , | 1 Comment

Clever solution to a quad bike problem


Here’s a great idea from someone who is (take your pick from, or choose the lot) young, entrepreneurial, agri-tech, female, creative, persevering, clever; and as it happens is a dag-hand at cake-making. Now the Biz Dojo (where Stick operates out … Continue reading

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“If you don’t love your idea, don’t do it”


If you don’t love your idea, don’t do it. As well as this point, Nick Gerritsen, speaking at Supercharge, a recent startup event that attracted 150+ in Wellington, said that it is possible to smash it big from Aotearoa. Not that … Continue reading

Posted in Angel investment, contract writer, Entrepreneur, high tech, Innovation, Market validation, Prototyping, SciBlogs, start-up, sustainability, technology, writer for hire | Tagged , | Leave a comment

Right…a way to crunch a business model from good research ideas


Here’s an interesting innovation move, one to be applauded. It’s Startup Weekend Science and Research, in Wellington at Creative HQ from Friday July 3 to Sunday 5. Interesting because its the first time a non-digital (as such) Startup Weekend event’s been … Continue reading

Posted in contract writer, Development, Early stage science, Entrepreneur, high tech, Innovation, Market validation, Prototyping, SciBlogs, start-up, technology, university, writer for hire | Tagged , | Leave a comment

Name change signals expanded ability for patent owners to leverage their IP


A name’s an important clue to how a company represents itself to the world. So, the change to IP Nexus from IP Exchange represents a business and philosophical change for the Hong Kong based but globally oriented company. Its founder … Continue reading

Posted in contract writer, Development, Entrepreneur, Innovation, Market validation, Patent, SciBlogs, start-up, technology, university, writer for hire | Tagged , , , | 1 Comment

Is the future for our sheep their milk?


  Being the farm raised boy I am, I’m keen on the idea of clever new and profitable products from our ability to convert sunlight, soil and water into them. So, Blue River Dairy, the sheep milk products company which … Continue reading

Posted in China, contract writer, Entrepreneur, Innovation, Market validation, Processed food, SciBlogs, technology, value added food, value-added food. processed food, writer for hire | Tagged , | 1 Comment

Branding’s dark arts leans to build, measure, learn


The dark arts of branding received an illumination when Brant Cooper spoke to a packed house at Wellington’s Lightning Lab. The ‘Lean Entrepreneur’ co-author from San Diego popped in on invitation on his way to Australia, and talked about how … Continue reading

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In the rush to all things digital, are we missing a biological trick?


New Zealand is missing a trick when it comes to the startup weekend, incubator, accelerator programme ecosystem that’s got lots of attention lately. And sure, I can appreciate how the digital side of things is extremely quick at developing and … Continue reading

Posted in contract writer, Entrepreneur, high tech, Innovation, Market validation, Processed food, Prototyping, start-up, sustainability, technology, value added food, writer for hire | Tagged , , | 4 Comments

Lightning Lab II grows up – will its offspring make it to adolescence?


  Anyone that’s been around young children will appreciate there’s a heck of a difference between a one year old and a two year old. A similar comparison is valid with Lightning Lab II, which last week had nine of … Continue reading

Posted in Angel investment, cloud computing, contract writer, Development, Entrepreneur, Innovation, IT, Market validation, private equity, SciBlogs, start-up, writer for hire | Tagged , , , | 3 Comments