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Go digital for dollars - content forum spruiks Kiwi capability

 

The main message from the Rutherford InnovationShowcase Digital Content Forum was that some weightless exports have a fair bit of profit marginattached.

The Wellington event on Friday Sept. 23 also heard that, apparently, we (the royal 'we' as in NewZealanders) are pretty good at creating some of this digital content.

Weta Digital and Sidhe were probably the best known, partly because some of the others such asgames maker Cerebal Fix look to partner up withfilmmaker/content distributor Lionsgate.

In fact, the idea of choosing a good partner, someone to help someone from a tiny corner of thesouthwest Pacific promote their product to the world, was another main point of the day long eventtimed to coincide with the Rugby World Cup. (Indeed, Sidhe, which has over 100 people in its team,showed off its new rugby game).

Cerebal Fix has linked up with the Facebook Dirty Dancing page with a specialversion of its 'Crystalink' puzzle game.

Why?

This Facebook page has 11 million friends, with up to 15,000 joining each day. Of these, 93% arewomen, 5% men and 2% some other sex.

As Cerebal Fix's CEO Ben Delleca says, "understand the statistics, see the numbers."

Intel's Chris Tobias told the 250 attendees to not forget that PC's still have a major role inthe digital world, in spite of the huge growth in smart phones and tablet computers.

In the past 10 years, its chips have become twice as efficient, using half the amount of power,while having 32 times as much performance. Many people will have both an extremely powerful PC and amobile computing device is the way Intel's seeing the future - naturally with their chips inboth!

And if there seems to be an endless supply of YouTube, it's because there is. As YT's globalcommunications executive Annie Baxter (a Kiwi based in California) pointed out, there's 48 hours ofnew material uploaded to the site every minute!

Hopefully there will be some clever new content ideas that come to the fore as a result of theevent.

Can't do any harm - and as always, new ideas will come from the knowledge intersection betweenpeople.

Go digital for dollars - content forum spruiks Kiwi capability

Go digital for dollars - content forum spruiks Kiwi capability
 
 
 
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