Wellington
Those of us with a poetic come wordy bent have to love
And sticK's not one to generally go promoting someone or something it hasn't personallyinterviewed or yarned to if it can help it. However, the fact that this has been a constant 'go backto and read again' document has inspired its promotion in this blog.
In this case, the Canvas8 's document, a biannualsummary of the global consumers' most important trends and drivers is something worth spreading.
In short, it is knowledge that attempts to peer over the horizon, knowledge worthknowing.
Unlike the vast majority of 'comments' (read spam) to sticK, Canvas8 made an intelligent commenton a
In fact, mass customisation was the first of its 20 summaries of global consumer drivers. See thedocument here .
The TABS document is, as they describe it, a trawl through academic journals, the 'gold' fromhundreds of pop culture and industry blogs, and probing of the minds of global Thought Leaders.
They've then pieced it all together in a simple, informative layout around the headings:
1.What is it?
2.Who is it impacting?
3.How has it been developing?
4.Where isit happening
They fire in a 'what are the signs?' and 'where is the trend in its lifecycle?', along withrelated trends. The next page provides more reports and articles to back up the reported trend.
Again, this summary description does a disservice; but to illustrate, the 20 TABS drivers notedare:
1.Mass customisation
2.Simple interfaces
3.Brand me
4.Codes ofconduct
5.Informed consumerism
6.Natural mindset
7.Sustainable capitalism
8.Hyperawareness of health
9.Social participation
10.Attention economy
11.Rising social conscience
12.Mobile living
13.Hyperlocalisation
14.Truestories
15.Privacy and control
16.Neo-tribalism
17.Collaborative living andworking
18.Slow
19.East/West
20.Blended reality
Yet again, sticK recommends going and having
And among dozens of interesting points and observations, here's one from Eugenie Harvey, founderof WeAreWhatWeDo and 10:10, under the 'Codes of Conduct' driver
"There is no doubt in my mind that kindness is the new currency. As life becomes tougher,which I'm afraid it's going to do, being generous to your fellow man will keep the worldafloat."