Mevo is an intriguing start up that Wellington’s Biz Dojo attracts at times.
It is making a major play towards a future where we won’t own our own car, but will hire one asrequired.
Additionally, Mevo’s also touting itself as the world’s first climate positive car sharescheme using modern electric vehicles as well as carbon credits to help restore our environment.
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Today Wellington, tomorrow the world?[/caption]
Wellington’s a logical kick off city to test and refine its business model given its greenishpeople-ethos and density. It will grow its pods/locations of cars over the next few months (as wespeak, three cars on the road, six at the end of March) and expects to have 50 vehicles in operationby the end of the year.
Part of Mevo’s intrigue is that it appears to be reasonably funded, has a
Hence (great descriptions) its partners :
In fact, (wearing my ‘Punchline - million dollarmessages’ , hat) all of Mevo’s messages are clever and on cue.
That starts with the name - Mevo - this familiar but different word is move with the ‘o’ and‘e’ reversed.
The company tells you exactly what and who they are in eight words.
‘App-based, on-demand access to electric vehicles’
‘Own thejourney, not the machine’.
Part of Mevo’s cleverness is its pricing structure. Users have the options of different weeklymembership fees (or none at all and paying a per hour fee), and a lower hourly rate. To mixmetaphors in an digital era, it's horses for courses.
Now naturally, starting a business and getting it to fly are two different beasts.
But Mevo may’ve just tapped into the zeitgeist of the moment.
It will still be a year or three or ten before self-driving cars become ubiquitous, andinner-city residents (in particular) become comfortable with not owning their own vehicle.
No doubt too if and when self-driving cars become the norm, Mevo will have the infrastructure -digital and physical - to seamlessly transition to this world as well.
So, Mevo - a major play, but quite possibly the right people at the right time and in the rightplace (before taking over the world!)
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Stick
enablesscience and tech companies to simply tell their story.