Wellington
Total R&D spending among the world’s
This followed a relatively strong 2008 during which R&D spending grew despite the globaleconomic recession.
Apple, Google and 3M, known for their innovative practices weren’t in the top 10.
The leader of the pack was pharmaceutical giant Roche Holdings, which boosted its R&D spendto $9.1 billion, representing over 20% of its sales. Microsoft came in second, with a $9.01bn spend,equivalent to 15.4% of its sales, and Nokia was third, with an $8.24bn spend equaling 14.4% of itssales.
The top 10 companies as a group spend $75bn in 2009, down 5% on 2008.
In putting together its list, Booz & Co. says every one of the top 1000 companies follows oneof three innovation strategies.
•Need seeker
•Market reader
•Technologydriver
The study shows why highly innovative companies are able to consistently perform. Their secret?They’re good at the right things, not at everything.