Wellington
Not being a digital native, sticK has a fair bit of a challenge keeping up with changes happeningin the real and virtual worlds.
Heck, my mobile phone’s a dumb one, and Facebook is constantly reminding me to check backin.
However, sticK’s well aware that there’s a tonne of change occurring – for which’ keepingTABS’, by Britain’s Canvas 8 group is such god send.
TABS – trends + anthropology + behaviour + strategy is, as the 32 page document describesitself, a biannual summary of the most important global changes impacting people’s attitudes andbehaviour.
NZ merino wool clothing company
As befits the parent organisation, a self-described independent behavioural insights agency, ithas split its 29 TABS into emerging, developing and static.
The headings are:
Emerging
•Being+
•Conscience Confusion
•Byegender
•Life as an Enterprise
•Identify Games
•Public and Private
•Serendipidity
•Impermanence
•Living the Dream
•Visual Democracy
Developing
•Brand Me
•Codes of Conduct
•CollaborativeLiving
•East/West
•Hyperawareness of Health
•Informed Consumerism
•Neo-Tribalism
•Privacy and Control
•Sustainable Capitalism
•TrueStories
Static
•Rising social conscience
•Natural mindset
•Social participation
•Slow
•Simple interfaces
•Blended reality
•Mass customisation
•Attention economy
•Hyperlocalisation
This has been a document that I’ve read two or three times now. As a way of understanding themass of fashions, keeping TABS is wonderfully succinct and illustrative.
It has already provided enough ‘ah ha’ moments for me to deserve a plug.
keeping TABS editor, Debbie Evans, invites readers to prod it, scribble on it, pass it around.
So,