Wellington
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Specialist Rentals – think $25,000 - $100,000 highend test and compliance equipment in the IT/comms area – started last August in Canterbury, andnow fully employs one of its founders, Derek Law, and part time other co-founder, Paul Reid.
With both having an IT and engineering background of almost 50 years combined experience,they’re well aware of a shortfall by NZ companies requiring hi end test and complianceequipment.
Access to such kit allows new products and prototypes to get to market more quickly – andensures they have been life cycle tested, meet standards requirements and operate in a variety ofconditions.
“We identified that many of your smaller startup type companies are often unable to afford thattype of equipment,” says Reid. “We want to make it accessible to such people.”
At the same time, a lot of companies with such specialist kit may only utilise it 20% of thetime. In the US for example, it means up to US$28 billion of equipment is idle at any one time.
Having come up with what they considered a good idea a couple of years ago, Reid and Law havecreated collateral around their website, talked to people and developed some key partnerships,particularly with local Canterbury organisations including
TaitCommunications
, the
University of Canterbury
,
As well as having their own equipment to lease, there’s some good tactical reasons foruniversities and CRI’s to be interested in partnering Reid says.
“If people need equipment to measure certain aspects, they’ve also often got a problem thatneeds solving,” he says. “Alternatively, larger companies have a sense of social responsibility,and, especially since its earthquakes, a strong network sharing among people.”
It also means that equipment that is lying around unused brings in a bit of revenue, perhaps evento the extent of covering the cost of buying new equipment.
Specialist Rentals is taking their story and equipment hiring business further afield, havingrecently pushed the idea nationally. “We’ve had a good response; we are very excited aboutrecent contacts made in Wellington and see strong partnerships emerging,” Reid says.
The company takes 10% of the rental fee as brokerage, with the two parties arranging their owntransfer to and from premises.
Specialist Rentals is also pledging 10% of its sales back to the community which generated it inthe first place.
Currently it has 600 would-be users on its subscriber list, and is looking to grow this number,including offshore. The model is internationally scaleable, with Australia the next major target forthe two.
“The pain points that product developers go through, particularly with regard to compliance,are not well understood,” says Reid. “Often, new product makers have to take their new babyoffshore to test them. The ability to share equipment from a New Zealand source can mean a bigsaving in time and money.”
Reid says their service has a lot of benefits – one of which is that government regulationsconsider plant rental/lease to be a tax deduction in research and development, whereas capitalpurchase of the same isn’t.
“Hopefully those benefits are tangible for businesses,” he says. “As with any new venture,building the business takes time. One thing we are seeing is a paradigm shift away from owning torenting.”